Role filled in February 2022 - Science UK Marketing Manager - Molecular Diagnostics - Molecular Diagnostics Jobs

Covering the following locations: Birmingham, Bath, Brighton, Bristol, Belfast, Cambridge, Cardiff, Derby, Edinburgh, Glasgow, Guildford, Liverpool, Leicester, Leeds, Manchester, Newcastle-upon-Tyne, Nottingham, Oxford, Portsmouth, Reading, Sheffield, Swindon, Southampton, Tonbridge, London, York

UK Marketing Manager - Molecular Diagnostics

The Marketing Manager, Diagnostic Solutions UK&I will be responsible for all of Diagnostics
Solutions marketing activities in the UK&I. The role will be responsible for creating and
implementing the local product strategy across the Diagnostic portfolio. The position will be
execution focused and insights driven to ensure the strategy and tactics meet the local market requirements.

This position will require the following skills: strong product strategy and tactical execution,
product management, and project management, coupled with a deep understanding on the
Diagnostic Market.
The Marketing Manager will work closely with the regional and country commercial teams to
drive country objectives and accelerate new customer acquisition, through product/portfolio
management, and sales support.
The UK&I marketing manager will be the link between EMEAC regional marketing and
marketing communications/operations in terms of developing the regional marketing plans
and translating this into consistent local execution through a wide range of programs, events
and marketing tactics.
The UK&I marketing manager will represent the voice of customer and interests of the
business when dealing with regional stakeholders, and be recognized as a critical resource for the local field sales teams in terms of market insights, product knowledge/messaging, and
sales tool creation. They will be expected to demonstrate commercial excellence in terms of
customer acquisition, customer retention, margin growth and effortless service.

Essential Duties and Responsibilities:
Develop and execute localised marketing strategies and plans in collaboration with Regional
Marketing, Sales teams, Market Access, Scientific Affairs and General Managers.
Manage the day-to- day responsibilities of marketing execution – from hands-on operational
work to coordinating with agencies and partners for execution, holding them accountable for
contractual deliverables and KPIs.
Manage and drive all in country go-to-market activities around new product introductions
Establish relationships with key customers to develop advocates and educate influentcial leaders on product performance.
Analyze market data including competitive activity and regulatory requirements and alter
strategies as necessary to inform marketing planning and business strategies and decisions .• Scale our impact across UK&I by equipping the commerical teams to activate their customers
and influencers to drive lead generation and retention.
Leverage existing global and regional partnerships and develop local partnership opportunities, in collaboration with the market access, scientific affairs, regional marketing and sales.
Drive commercial excellence (Sales & Marketing) in division. Collaboration with sales
effectivness, sales training, strategic and demand planning to accelerate opportunity velocity
and drive improved forecasting accuracy.
Drive digital acceleration across marketing to create further customer engagement, using tools such as Salesforce and Pardot.

Promotional tool creation: In collaboration with central MarCom team provide commercial
organization with localised promotional and scientific literature, sales aids, and support
materials to help them exceed their sales plan
Oversee all marketing content (brand, visual, messaging) for local projects as per brand
guidelines prior to public distribution, seeking approval from the central MarCom team when
necessary.
Manage frequent stakeholder interactions with local sales and marketing teams, as well as a
wide range of other functions, including customer and field service, applications, regulatory,
legal, operations and contracts.
Collaborate with MarCom, Marketing and Sales for internal and external event needs to ensure maximum attendance, appropriate staffing, flawless execution and KPI achievement.
Drive and manage incountry external events strategy and creative development, including KPIs, budgeting, processes, programming, and working with internal and external partners.
Propose an annual expense budget and manage within subsequent plan.
Full budgetary responsibility for ensuring promotional campaigns are within agreed spending
limits.
Participate in strategic planning initiatives including long range plan to ensure profitablegrowth
opportunities are supported.
Support the execution of any global and regional campaigns, as delegated from the strategic
marketing team.
Provide leadership by communicating direction, establishing challenging goals, setting high
standards and expectations, developing talented people and recognizing outstanding
contributions. Contribute to the development and coaching of team members and other
marketing professionals
Adhere to and ensure the adherence of Code of Ethics, all Company policies, rules,
procedures, and housekeeping standards
Performs other duties as assigned by Management

MANAGEMENT / SUPERVISION EXERCISED:
No direct reports / close collaboration required with MarCom team

Job Package

Base Salary : 55k-85k
Bonus : 15%
Company Car/Car Allowance (TBC, In dicussion internally)
Private Healthcare
Contributory Pension
Endless Progression and career oppurtunities

Person Profile

EDUCATION / EXPERIENCE REQUIREMENTS:
Minimum level of education/experience required.
Three year university degree required
Advanced degrees and certifications, preferred
8+ years of marketing or combination of sales and marketing experience required
Product, marketing management or strategic marketing ideally.
experience in medical device / technology industry
Experience in Diagnostics business with understanding of clinical microbiology / molecular
diagnostics, required.

SPECIALIZED SKILLS & OTHER REQUIREMENTS:
Additional preferred or required qualifications.
Ability to work with colleagues to drive consensus on strategic decisions across geographies and franchises
Ability to flex and balance between tactical execution and higher level strategy / insights focus
Ability to work in new technology areas
Experience working with/on development teams
Ability to work in a fast-paced, dynamic environment
Experience of digital marketing platforms e.g. Pardot
Sensitive to regional differences in market needs and clincial practice patterns
Ability to drive focus, prioritization and effective time / project management
Ambitious, action oriented
Demonstrated communication skills (verbal, written, and presentations) with audiences of
varying levels
Self-starter, know how to approach the job, passionate about the industry
Understand the local / pan-european medical regulatory landscape
Highly developed business acumen
Demonstrate practical application of successful marketing / business / portfolio management
concepts and methodologies, as well as assessment tools, practices and techniques
Knowledge of measurement and analysis of commercial and program effectiveness
Unquestionable ethics and integrity
Exhibit skills and knowledge in public speaking, human relations, collaborative leadership and
education trends
Excellent relationship building and collaborative skills

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* Salary Guide
Contact James
UK (remote))
Job Ref: 68683

James Mawby

Specialist Recruiter

jamesm@zenopa.com +44 1494 818 017

James Higgins

Scientific Recruiter

james@zenopa.com 01494 818 009

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mangement    scientific    service    sales    molecular biology    macromolecules    dna    rna    biosynthesis    clinical diagnostics    ivd    hospitals