Role Overview

To create and develop copy and concepts for a wide range of media and customers, primarily in the healthcare sector. To ensure that all copy is creative, of the highest possible standard, factually and grammatically accurate and fully compliant with relevant codes of practice/legislation

Key Duties and Responsibilities

Specific Responsibilities:
Copy:
o To be able to consistently produce creative, accurate, compelling, fully referenced copy suitable for use with a variety of audiences
o To maintain responsibility for your copy from initiation to completion of each job
o To be aware of design constraints and relevant brand guidelines when writing copy

Concepts:
o To be able to create initial concepts and copy lines for pitches or new campaigns
o To be able to generate a range of executions based on a given concept
o Input into brand strategy/thinking

References, approval and regulations:
o To be fully conversant with the key papers and background data for allotted brands
o To mark up references in accordance with client approval processes, including Zinc
o To have a good working knowledge of ABPI guidelines and any relevant guidelines/ legislation

Clients:
o To challenge client comments on copy and to suggest alternative ways of incorporating comments if possible
o To liaise with clients regarding copy matters on your accounts if required
o To keep up to date with therapy areas, bringing attention to any relevant news items or new studies

Meetings and pitches:
o To present initial copy ideas and concepts internally
o To play an active role in pitches and present at them if required
o To attend client meetings and present copy/creative concepts if necessary

Team working:
o Art Directors/Designers/Digital Designers: To collaborate to produce work which tells a story and has award-winning potential
o Client Services and Production: To work in partnership to ensure every job that goes to the client/to print meets client needs and is of the highest possible standard
o Junior Writers: To be a good role model, able to mentor, share skills and encourage a high quality of work

Achieved through: Being a professional and reliable team member

Showing a high level of attention to detail at all stages of copy

Organising your workload in accordance with deadlines and to complete copy within agreed timelines

Being aware of the impact your role/timelines have on the roles/timelines of others, within the agency and with clients

Completing and submitting time sheets and file documents in accordance with Life working practices and procedures

Supervision and/or guidance from the Head of Copy occasionally required for complex tasks

Person Specification

Good skills in Word and Powerpoint

Planning and organisational skills

Communication skills - both verbal and written

Detailed knowledge of the ABPI guidelines

Writing for the web and other digital media

Package

25 days annual leave + BH

1 day off for your birthday

Additional days annual leave for years of service

3% Employer pension contribution

20 full pay sick days

Flexible working