The role is covered in the following locations: Llandudno

Company Information

This company are global manufacturers of consumables and instruments for life science and analytical laboratories. From microplates, assay kits to automated laboratory equipment, our company is committed to equipping customers with high quality products for improved analysis and increased productivity to accelerate scientific discovery with integrity.

Role Overview

- Formulate and execute strategies to meet and exceed growth targets of the business segment
- Responsible for the life-cycle of products in the business segment from concept through to obscelescence.
- Support the business with a comprehensive knowledge of the segment including; market share, competitors, large customers & commercial opportunities

Key Duties and Responsibilities

- Manage all aspects of the product life cycle
- Responsible for implementing pricing, competitive positioning, value proposition, promotion, product roadmaps and forecasting
- Support business decisions with objective data:
- Analyse segment, market and growth trends utilizing industry research, including client research (voice of customer)
- Develop forecasts, monitor competitive activity and identify product differentiation opportunities
- Identify new product opportunities for the marketplace
- Work as primary contact with suppliers/partners for technical, financial and logistical requirements
- Provide strategy and direction for the business segment, identifying product roadmap requirements and managing business plans for both new and existing products
- Plan and execute launch campaigns for new product introductions
- Give technical focus to commercial team (including distribution partners)
- Understand the manufacture/supply base of the products keeping abreast of changes in technology
- Interact with customers/distributors to understand problems, obtain feedback & identify solutions
- Represent the business at scientific events and conferences

Accountable for:
- Achievement of the annual sales budget for the business segment
- Managing dynamics of the product segment - including retiring products
- Successful launch of new products, on time, on budget and to achieve initial period sales forecasts

Person Specification

Essential Qualifications:
- Scientific or engineering background (advanced level, HNC or degree)

Desired Qualifications:
- Business Studies qualification or MBA

Experience Required:
- Proven sales, marketing or product management experience
- Demonstrated high technical capability/experience within the laboratory industry
- Experience working in a complex matrix structure, supporting/influencing partners in different business segments & global regions

Personal Skills Required:
- Dynamic - achievement motivated and driven to achieve goals
- Organised - good organisational and time management skills
- Creative - able to develop ideas and execute through campaigns
- Inquisitive - analytically minded, able to challenge the status quo & draw actionable conclusions

Reporting to:
- Plates & Instruments Business Manager


Base salary up to £44,000
Company bonus scheme
Other company benefits

04 Oct 2023

Nick Walker

Scientific Recruiter

01494 818 059

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Why Zenopa?


brand    product    service    effectual sales    strategies    devlopment    launches    market pressence    scientific    healthcare