B2B technology agencies Napier and Armitage Communications merge

Healthcare Communications

Napier Partnership Limited announces that it has completed a merger with Armitage Communications Limited, creating a group of three specialised B2B technology agencies comprising Napier, Peter Bush Communications and Armitage Communications.

The three brands bring together an extensive portfolio of clients across a wide range of B2B technologies and industries including semiconductors, industrial automation, software development and communications.

“B2B technology agencies Napier and Armitage Communications merge“

Managing director, Mike Maynard leads the Napier group of companies. Suzy Kenyon takes on the role of director of the electronics practice, while Dave Ingle is director of the industrial automation and IT practice. Armitage Communications’ founder, David Armitage continues to work within the business. He will be driving the strategy for Armitage Communications’ clients.

“Armitage Communications brings a successful and talented team with outstanding content generation expertise and expands our client base and capabilities in the industrial automation and communications sectors,” commented Mike Maynard. “By joining forces, the new organisation becomes one of Europe’s leading B2B technology agencies.”

“Joining Napier is the next step in Armitage Communications’ journey,” said David Armitage. “Napier’s focus on increasing the speed that clients can convert awareness to opportunity, and its extensive marketing automation expertise complements the skills of the Armitage Communications team.”

“All three companies in the group deliver high quality technical campaigns based on deep insight,” added Mike Maynard. “Together they offer a comprehensive range of services including media relations, content generation, media buying, marketing automation, design, animation, video and translation.”

The terms of the deal were not disclosed.

About Napier

Formed in 1984, Napier is headquartered in Chichester, West Sussex, with offices in London and Saffron Walden. Napier is a B2B technology PR and marketing agency that uses deep market insight to design and implement creative campaigns that increase the velocity of prospects through our clients’ marketing funnels. The agency offers a complete portfolio of PR and marketing services, helping clients in markets such as Electronics, Industrial Technology, IT and Communications promote their products and services throughout Europe, converting awareness into opportunity faster.

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