New Change4Life campaign highlights impact of tooth decay on children

Dental / Dental Practitioner News

The government has launched a new public health campaign designed to encourage parents to help their children change their diets to avoid tooth decay.

Public Health England's latest Change4Life campaign calls for parents to swap sugary drinks for lower-sugar or sugar-free alternatives, while limiting consumption of fruit juice and smoothies and making sure children brush twice a day with fluoride toothpaste.

“Public Health England has launched a new Change4Life campaign to encourage parents to cut down their children's sugar intake to prevent tooth decay.“

Data from the organisation has shown that one child in England has a tooth removed in hospital every ten minutes due to preventable tooth decay, with tooth extraction remaining the most common reason for hospital admissions among children between the ages of five and nine.

This means around 60,000 days are being missed from school each year, with children also experiencing problems with eating, sleeping and smiling.

Dr Sandra White, dental lead for Public Health England, said: "It's upsetting to see so many children admitted to hospital with tooth decay, but swapping out sugary drinks could be an easy win for busy families."

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