Boots UK has announced that it will be taking steps to prevent the sale of energy drinks to children under the age of 16.
The consumer healthcare brand has agreed to join an initiative banning the sale of energy drinks containing more than 150mg of caffeine per litre to children, a policy that came into effect on March 5th.
“Boots UK has become one of the first non-food retailers to restrict the sale of energy drinks to children under the age of 16.“
Currently, all high-caffeine energy drinks carry labelling stating that they are not suitable for children, but Boots will be taking the enforcement of this guidance a step further by enforcing a till bar system that requires buyers to provide proof of their age.
With this move, Boots becomes one of the first non-food retailers to ban the sale of energy drinks to children, creating additional pressure on the government to take legislative action on this issue.
A Boots UK spokesperson said: “We have listened to the growing public concern about young people consuming these high-sugar and highly-caffeinated drinks, and want to do the right thing in our 2,500 stores across the UK to help further restrict their access."
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