Two experienced healthcare communications experts have joined forces to form their own new agency.
Foundry3 is the brainchild of Alex Butler and Matt Baker and will be part of the bmore group, PMLiVE reports.
“A pair of healthcare comms experts have founded their own agency called Foundry3, with the aim of pushing boundaries of innovation within the sector. “
Among the features of the new firm will be the Innovation Foundry - described by the founders as an independent digital health laboratory.
Both Mr Butler and Mr Baker were both once partners within Open Health. Mr Baker also worked as group managing director at LEC and The Earthworks agency.
It is the second time Mr Butler has been a co-founder of a firm, having done the same with The Earthworks, which won the PMEA Support Agency of the Year award while he was managing director.
He said: "At Foundry3, our ultimate aim is to support healthcare professionals and patients by providing knowledge, tools and services that improve people's lives."
This can best be achieved through a combination of "incisive brand strategy" and "compelling creative or building digital tools" to bring about better medical outcomes and more patient empowerment.
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