Cello Health has announced the launch of a new social media insight and analytics business called Cello Health Logic.

Developed as a part of Cello Health Insight's dedicated digital division, the new unit aims to address pharmaceutical and healthcare clients' growing need to tap into and better understand real-world conversational data to support their strategic decision-making.

“Cello Health has launched a new social media insight and analytics business called Cello Health Logic.“

Cello Health Logic will offer access to premium data sources, including online conversations and validated views of healthcare professionals, to complement data generated from consumer social media channels.

Over the last year, the agency has worked with seven of the world's top 20 pharmaceutical companies, during which the firm became increasingly aware of a growing appetite for social media insights and a desire to translate this data into actionable strategy.

Damian Eade, managing director of Cello Health Logic, said: "Whilst companies know they need to be listening, they need the technical capability, as well as the healthcare specific expertise and understanding to navigate and make sense of this vast sea of data."

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