Lucid Group has announced the launch of newly updated corporate branding, including a new logo and company tagline.
The new branding is being rolled out across the entire Lucid family of companies, and revolves around a refreshed logo that features colourful beams representing different aspects of the group's mission statement.
“Lucid Group has unveiled updated corporate branding, which will be rolled out across the entire Lucid family of companies.“
The blue elements represent the company's innovation in medical communications, while the
pink embodies Lucid's human-centric business approach and the green encapsulates the unique talent employed by the organisation.
These qualities are summarised by the tagline 'Transforming Lives. Always', which will appear beneath the new logo on Lucid Group websites and elsewhere.
Jan Steele, Lucid's chief operating officer and co-founder, said: "The branding captures the unique magic of our client partnerships. They bring the talent, dreams and ambition, and we supply the magic to deliver programmes that change behaviour and improve patients' lives."
The Lucid Group consists of five related businesses: Lucid, Lucid Partners, Leading Edge, Lighthouse and Vivid.
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