Salt Thinking, a new strategic creative agency focused on the health and wellbeing sector, has been launched in London.

The firm has been founded by former colleagues Kath Cotton and Chris Tredwell, who between them can offer more than 40 years of industry experience. Ms Cotton will serve as managing director of Salt Thinking, with Mr Tredwell taking on the role of creative director.

“A new health-focused strategic creative agency called Salt Thinking has been launched in London by Kath Cotton and Chris Tredwell.“

Having opened its doors to pharmaceutical, health and wellbeing clients from the beginning of October, the new agency will offer a range of strategic, creative, digital and behavioural psychology-related services.

According to the founders, Salt's business philosophy will aim to offer a more agile and flexible approach to comms than larger agencies, allowing clients to do more with less.

Ms Cotton said: "We work with a hand-picked network of like-minded associates who are proven experts in their field, spanning a huge range of skills and offering a broad spectrum of expertise."

Prior to launching this venture, Ms Cotton served as managing director of Sudler London, Darwin Grey and Frontera London, while Mr Tredwell has held positions at The Gild, Sudler London and inVentiv Health, among others.

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