Align launches new global brand identity for iTero

Align Technology has introduced a new global brand identity for its iTero scanning system and tools at the recent Invisalign GP Summit customer event.

The company has implemented a simplified and modernised visual style in order to further differentiate the scanner's value offering, with the ultimate aim of accelerating growth of the new iTero scanning system and technology.

This rebranding comes after a period of considerable success for iTero, which facilitates high-quality restorative, orthodontic and dental hygiene care to improve patient outcomes and office efficiency.

In recent months, the firm has introduced the iTero Element scanner system and features such as TimeLapse technology, Invisalign 3D Progress Tracking and Patient Simulation Sharing.

Raphael Pascaud, chief marketing, portfolio and business development officer at Align, said: "We believe iTero scanners can revolutionise doctors' communication and treatment planning, as well as the patient experience for practices of all sizes, all over the world."

The company previously introduced a new corporate logo to unify its Invisalign and iTero brands earlier this year.

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