Ketchum wins consolidated UK PR brief with Samsung

Technology PR

Ketchum has been handed a wide-ranging UK comms brief with tech giant Samsung following a competitive pitch process.

The agency has won a consolidated PR contract that brings together the UK press office account previously held by the Red Consultancy and the awards and reviews brief held by Kazoo, reports PRWeek.

“Ketchum has been handed a consolidated UK PR brief for the electronics giant Samsung.“

Both of these contracts had been running since 2009, but Ketchum assumed overall responsibility for them in July 2017, with its client services director Susan Smith overseeing the work.

Ketchum previously worked with Samsung on its Olympics sponsorship activation, with work led by the tech firm's South Korean headquarters.

Denise Kaufmann, chief executive officer of Ketchum London, said: "We are thrilled to be working with Samsung. It is a market-leading, innovative tech company and we are looking forward to building on this great foundation to help them also become a loved brand."

Samsung will continue to work with Taylor Herring on a project basis, while its other marketing relationships are not affected.

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