Text100 has announced the appointment of Gary Berman as its new head of PR in London, where he will be tasked with enhancing the agency's PR credentials.
Mr Berman can boast more than 17 years of consumer brand experience, specialising in media and influencer relations, experiential marketing and integrated communications. Over the course of his career, he has worked with many high-profile tech firms, reports Gorkana.
“Text100 has appointed the experienced tech PR professional Gary Berman as its new head of PR in London.“
He joins Text100 from Fearlessly Frank, where he was PR and partnerships director, while prior to this he served as associate director at Speed Communications. His experience includes managing accounts for Virgin Media, Sony Mobile, BT, EA Games, Nike and Adidas.
Mr Berman has has also worked in-house at Microsoft and was instrumental in developing and implementing a UK PR strategy for the Xbox brand, including the launch campaign for the Xbox One console.
Tara O'Donnell, Text100's UK managing director, said: "We are thrilled to welcome Gary, who is a very well-respected and exceptionally talented PR professional. He brings with him a range of innovative PR practices which will provide a fresh approach."
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