Former Virgo Health boss launches health comms venture The Difference Collective

Marketing Services

A new healthcare communications venture billed as the first ever virtual health comms collective has been launched by an experienced industry veteran.

The Difference Collective is the brainchild of Angie Watts, former founder and chief executive officer of Virgo Health, who will now serve as head of collectivity for the new agency.

β€œThe Digital Collective, a new health communications venture with a focus on flexible working, has been launched by an industry veteran.β€œ

It will utilise a virtual platform to bring together talented senior-level freelance professionals and healthcare clients, allowing the organisation to offer short-term project-based consultancy and content in a cost-effective manner.

This gives clients access to high-level talent at short notice with none of the traditional agency overheads, while also helping freelance consultants to work flexibly and collaboratively on prestigious projects.

Ms Wiles said: "By providing the best independent talent with the flexibility and digital infrastructure they need, clients can now access the best of the best collectively and at short notice without it costing the earth."

She added that the idea for the business was inspired by the growing number of professionals who are actively seeking more flexible working models.

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