Cello Health Communications rebrands European comms offerings

Cello Health Communications has announced a new rebranding initiative that aims to align, expand and strengthen its European communications offering.

The agency will be bringing together its various European services at an expert hub in Farnham, Surrey, allowing its medical writers, project management experts, creatives, digital specialists, policy experts and event planners to offer a more seamless service.

Its iS Health division will be renamed Cello Health iScience and offer medical communications services, while iS LifeScience becomes Cello Health MedErgy, providing scientifically-focused medical affairs services.

Cello Health Communications Teddington will provide marketing and brand communication services under the new name of Cello Health Cypher, with iS Events – which is responsible for events and logistics management – taking on the Cello Health Events branding.

Finally, the Wisper Public Affairs will become Cello Health Public Affairs, and will focus on the delivery of government and public affairs services.

Isaac Batley, chief operating officer for Cello Health Communications in Europe, said: "This is an exciting time for Cello Health Communications and our commitment to the pursuit of better. The alignment of our specialist services enables us to make a meaningful difference to healthcare professionals and the lives of their patients."

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