Petplan has agreed a new sponsorship deal that will see its branding appear on Channel 4's Pets on 4 primetime programme stream.
The deal will see Petplan's new Superpet sponsorship advertising appearing alongside programming such as the latest series of The Supervet, starring celebrity veterinarian Noel Fitzpatrick.
“Petplan has been confirmed as the new sponsor of Channel 4's Pets on 4 programming block.“
This underlines the brand's continued commitment to investing in TV media, with the aim of strengthening the company's standing as the most recognised pet insurance brand among British pet owners.
James Barnes, head of sales and partnerships at Petplan, said: "Pet owners are far more likely to buy insurance from a brand that they recognise and trust, making it easier for our veterinary partners to increase the number of insured clients in their practice."
The Petplan brand is operated by the Allianz Insurance group and has been operating since 1976 and is recommended by nine out of ten UK vets. The company also prides itself on settling 90 percent of claims within five working days of receipt.
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