Galderma has announced a pair of new collaborations with Modernizing Medicine and Colorescience that will enhance its service offering in the consumer market.
The partnership with Modernizing Medicine, a specialty-specific health IT leader, will focus on the development of an integrated over-the-counter (OTC) ecommerce platform designed to help healthcare providers recommend OTC treatment regimens and patient education materials.
“Galderma is enhancing its product and service offering through new collaborations with Modernizing Medicine and Colorescience.“
It will make it easier to create educational literature and disseminate specific instructions and treatment plans, with a new feature helping patients to easily order physician-recommended OTC products online for direct delivery.
Galderma will help Modernizing Medicine bring the solution to market and will be one of the first suppliers to make its OTC products - including the Cetaphil brand - available through the platform.
Additionally, the firm has formed a marketing collaboration with Colorescience, a leading dermatologist-recommended skin health cosmetics line in the US.
It encompasses Galderma's aesthetic facial injectables and some of Colorescience's most popular cosmetic and skincare products in the US market, leveraging the consumer and skincare expertise of both organisations.
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