Weber Shandwick purchases mobile and digital agency Flipside

Technology PR

Weber Shandwick has announced the acquisition of Flipside, a mobile and digital agency specialising in mobile strategy, experiences and business transformation.

The agency has offices in London and Guildford and has designed and developed mobile apps and digital experiences for some of the world's largest global brands. Its capabilities also include strategic business and technology planning, social media management and mobile-oriented marketing communications.

“Weber Shandwick has agreed a deal to acquire Flipside, a specialised mobile and digital agency.“

By purchasing Flipside, Weber Shandwick will be able to combine the agency's mobile platform expertise, creative capabilities and technical services with its own global capabilities in social media, brand publishing and integrated media.

This will support its objective of launching a large-scale digital offering combining content, community and commerce functions for both business-to-consumer and business-to-business marketers.

Andy Polansky, Weber Shandwick's chief executive officer, said: "Flipside has particularly strong creative and technical expertise, and its team further bolsters Weber Shandwick's leading position in content marketing and social media."

Weber Shandwick is one of the largest communications and engagement agencies in the world, with a network spanning 126 cities in 81 countries.

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