Tech PR veteran Peter Ross has launched a new content writing business called Ross Content Writing and Consulting.

Mr Ross, the former managing director and executive vice-president of Weber Shandwick's European tech practice, has established the agency to provide support for corporate, social media, executive leadership, product, tech and internal comms programmes, reports Gorkana.

“Peter Ross, Weber Shandwick's former managing director for technology, has launched a new business called Ross Content Writing and Consulting.“

The new company operates from offices in London and West Sussex, and will work with companies in the technology, financial services, fintech, industrial, education, healthcare and not-for-profit sectors, as well as targeting markets such as Asia and the Middle East, where English-language writing resources are scarce.

Its first client is a leading global technology company, while the consultancy is also providing pro bono support to the East Palo Alto Kids Foundation.

Mr Ross said: "Seniority and diplomatic polish was a must for working with my subject matter experts and internal teams. It's this intersection of skills and qualities that I'm providing."

The veteran comms professional has been working in the industry for 22 years, having also worked for Hotwire in London as a senior partner in addition to his experience with Weber Shandwick.

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