The British Society of Dental Hygiene and Therapy (BSDHT) has urged consumers to avoid illegal tooth-whitening services following the airing of a recent episode of Fake Britain.
A number of fake teeth whitening companies and practitioners were exposed during the broadcast on September 5th, earning praise from the BSDHT for bringing this issue to the public's attention.
“The British Society of Dental Hygiene and Therapy is reminding the public of the dangers of illegal tooth whitening following a TV expose of the trade.“
Research has shown that 28 percent of people in the UK would choose not go to the dentist for their tooth-whitening treatment, opting instead for potentially unsafe home kits or visits to illegal beauticians and kiosks.
This is despite the fact that tooth whitening can only be safely carried out by a qualified dentist and can pose a risk of severe chemical burns and the possibility of permanent scarring, hyper-sensitivity and tooth loss if not performed correctly.
With demand for tooth whitening continuing to rise, the BSDHT is urging members of the public to consider their own safety and to report any practitioners who are carrying out these procedures illegally.
Michaela ONeill, president of the BSDHT, said: "The cases where illegal and unsafe tooth whitening is leading to serious damage are increasing. There is no reason to put your health at peril and risk permanent and severe damage in order to emulate the fake smiles you see on TV."
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