PR industry optimism 'set to fuel new recruitment drive'

Technology PR

The PR industry is set to invest heavily in new staff over the coming quarter as trading conditions in the sector continue to improve.

This is according to the new Public Relations Consultants Association (PRCA) Consultancy Barometer for Q2 2015, which indicated that 61 percent of member consultancies expect staff recruitment to increase in the next three months.

“A new report has shown rising optimism in the PR sector, with most agencies planning to up their recruitment rates in the coming quarter.“

Similarly, 35 percent of respondents expect graduate recruitment to increase this quarter following the end of the academic year, while only nine percent of respondents expected staff recruitment to decrease.

The report also showed that 40 percent of firms have seen their clients increase their budgets, while 70 percent describe new business levels as busy or very busy. Moreover, 57 percent of respondents expect the UK economy to improve over the next 12 months, whereas only two percent expect it to deteriorate.

PRCA director general Francis Ingham said: "After years of expressing cautious optimism, I think it's time we gave the word 'cautious' a holiday. PR is in a stronger position than it has been for many years. And that's something we should celebrate."

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