FleishmanHillard has won a competitive pitch to become the latest UK and Ireland comms partner of Crosscare, a leading healthcare products manufacturer.

The agency has been tasked with implementing an integrated comms programme, including online and social strategy and content development, across Crosscare's product portfolio, reports Gorkana.

“FleishmanHillard has been hired to handle the comms for healthcare products manufacturer Crosscare in the UK and Ireland.“

It was hired on the basis of its proven capabilities and relevant expertise in the field, which will help the client to share its brand values and pursue further dynamic growth in future.

Crosscare is a prominent manufacturer of treatments for infantile colic in babies, with its product portfolio including the Colief range.

Charlotte Shyllon, FleishmanHillard London director and partner, said: "As Crosscare extends its product portfolio to cover a broader healthcare remit, we are excited to help them reframe their narrative and bring their compelling story to life."

The account will be handled by the agency's London team in Covent Garden, which employs around 100 people.