90TEN Healthcare revamps healthcare comms branding and positioning

90TEN Healthcare has announced a new update to its market positioning with a full rebrand of its healthcare communications services.

The Life.Changing. positioning consolidates the consultancy's behavioural change philosophy and is underpinned by FEEL-THINK-DO, a unique evidence-based methodology developed in collaboration with behavioural and clinical psychologists.

It focuses on simple emotional, rational and actionable steps to change and can be applied to shape programmes across the disciplines of PR, medical education and medication adherence.

Paul Tanner, 90TEN's chairman, said: "We've always engaged audiences with a view to changing behaviours and with FEEL-THINK-DO, we're in a better position than ever to support our clients to improve patient outcomes and change people's lives."

This comes after the agency bolstered its scientific offering earlier this month with the recruitment of Dr Victoria Boswell-Smith from Virgo Health as director of medical education.

It also recently hired Peter Impey as its director of international PR and is seeking to continue expanding its team.