Octopus Group to launch international comms programme for Aerohive

Technology PR

Octopus Group has won a new international brief with Aerohive Networks, a provider of cloud-managed enterprise Wi-Fi services.

The contract will see Octopus tasked with leading an international communications programme to drive brand awareness and customer growth for Aerohive, with activity initially focusing on the UK, Germany, France, Netherlands and Australia, reports Gorkana.

“Octopus Group has been hired to drive brand awareness and customer growth internationally for Aerohive Networks.“

Octopus was selected following a competitive pitch process in recognition of its creative thinking on issues such as brand engagement and integrated marketing, as well as its existing relationships with key influencers in this market.

The agency will leverage its ION Network to broaden the reach of the programme, with other regions to be added as Aerohive's business requirements dictate.

Jon Lonsdale, managing director at Octopus Group, said: "Over the coming months, the activity we have planned will address market awareness and perception across multiple markets, ultimately supporting key business goals."

The firm recently adopted an innovative brand-to-sales operational model as part of a wider strategy to double the size of its business in the next few years.

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