Grey London and MediaCom have won a new brief with disability charity Scope to launch a nationwide TV and social media campaign in 2014.
The agencies were appointed without a pitch and will be tasked with creating ads that can help to change the public's views on disabled people, in order to ensure they receive better support from the community and authorities, reports Campaign.
“Grey London and MediaCom have been hired by charity Scope to carry out a new campaign to change public attitudes towards the disabled.“
Research from Scope suggests that the success of the Paralympic Games in 2012 failed to have the lasting positive impact that was sought, meaning more needs to be done to drive lasting change.
Grey's managing director Bill Scott will lead take the lead on the new account.
Mark Atkinson, Scope's director of communications, said: "It's the right time to take a long look at what sits behind public attitudes and see how we can use a campaign to change the way people think."
Grey London's client base already includes a wide variety of well-known brands and organisations, including Corsodyl, Gillette, HSBC, Nytol, Panadol, Women's Aid and the British Heart Foundation.See all the latest jobs in Healthcare Communications