Weber Shandwick wins EU and Asian brief with Abbott

Marketing Services

Weber Shandwick has won a new international PR and public affairs brief with Abbott Laboratories following a competitive pitch.

The agency has been tasked with handling corporate communications for the medical technology firm in Europe and Asia and is currently negotiating fees with Abbott, with a potential view to expanding the agreement to include Latin America, according to The Holmes Report.

“Weber Shandwick has been hired by Abbott Laboratories to handle its corporate PR and public affairs across Europe and Asia.“

Weber Shandwick will oversee regional reputation support across Europe, the Middle East and Asia, along with local market issues/crisis management and counsel services in specific countries.

Abbott is still undergoing reorganisation following its decision to spin off its pharmaceuticals business into a new standalone company called AbbVie, a split that took effect at the beginning of 2013.

As a result, the new-look company has centralised its public affairs function, leaving many of its markets without a dedicated comms team.

The budget for the combined PR activity is expected to exceed $2 million (1.24 million pounds).

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