Fleishman-Hillard has bolstered the capabilities of its increasingly important healthcare division with the appointment of two new directors.

Robert Hanvik, the former head of Fleishman-Hillard's Minneapolis office, is returning to the firm after several years of in-house roles with companies such as Smith Medical and Medtronic.

Joining him on the healthcare team will be Alison Wright, who has formerly worked in-house for medical companies such as Vertex Pharmaceuticals and Novartis, as well as media agencies Chandler Chicco and Cohn and Wolfe.

This comes at a time when Fleishman-Hillard's healthcare business has seen a 50 percent increase in business over a two-year period.

Fleishman-Hillard's London head of healthcare Daniel Kent said: "We pride ourselves on the quality of the strategic guidance we provide to our clients and the addition of Robert and Alison will bring further strength and depth to this offering."

The agency introduced a revamped brand identity, tagline and logo at the beginning of this month as part of efforts to revitalise its corporate image.