Bausch and Lomb has launched the Biotrue ONEday, its new premium disposable contact lens, at the British Contact Lens Association's Annual Conference in Birmingham.
Reportedly the first lens to be inspired by the biology of the eye, the new device contains 78 percent water - the same amount as a human cornea.
This is designed to improve patient comfort and vision through making use of the company's innovative HyperGel material, according to Bausch and Lomb.
Calvin Roberts, executive vice-president and chief medical officer at the firm, said: "Blurred vision can be caused by contact lenses drying out towards the end of the day, which changes the shape of the lens and can distort clarity of vision."
The Biotrue ONEday mimics the natural moisture of the eye in order to stop this problem from occurring, concluded Mr Roberts.
Bausch and Lomb recently named a new president for its surgical business, appointing former AGA Medical chief executive officer John Barr to the position.See all the latest jobs in Consumer