Double Helix adds new members to strategic market research team

Marketing Services

Double Helix has announced the addition of two new members to its strategic market research team.

Fiona Bailey has become the associate director of the communications agency's London-based business unit, while Anwar Kumi steps into the position of research executive, reports InPharm.

Ms Bailey has been employed in market research roles for more than 20 years since beginning her career at Nielsen and has worked mainly on the agency side of the research field, focusing on the consumer and healthcare markets.

Meanwhile, Mr Kumi is a former research assistant at Insight Research Group, having worked on qualitative and quantitative projects in a variety of different therapy areas during his tenure.

He also holds a BA honours degree in economics from the University of Liverpool, from which he graduated in 2009.

Double Helix has been in operation as an independent healthcare consultancy since 1995, with offices in both the UK and US.

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