Euro RSCG Life growth to be overseen by new group leader

Marketing Services

Euro RSCG Life's future business development is to be overseen by a key business leader from the Euro RSCG Worldwide PR group.

Marian Salzman has been named the chief executive officer of public relations operations in North America for the organisation, a role that will also see her tasked with building the Euro RSCG Life PR brand in the UK.

The former North American president of Euro RSCG Worldwide PR, she has been credited with helping to stimulate significant growth for the firm in the last 19 months, as well as earning numerous awards both for the company and personally.

She will be replaced in her former role by Lisa Rosenberg, a marketing industry veteran who joins the organisation from Porter Novelli.

Ms Salzman said: "We are an agency on the move, growing fast, adding business and people and now reorganising to be even more effective providers of client solutions."

Euro RSCG Life is among the leading healthcare marketing firms in the world, having worked with major organisation such as Pfizer, Sanofi-aventis, Cephalon and Bristol-Myers Squibb in the past.

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