Weber Shandwick launches United Minds

Healthcare Communications

Weber Shandwick has launched its global management consultancy specialising in helping organisations successfully transform themselves. United Minds will help companies deliver positive, lasting change by combining informed strategy and creative communications solutions, engaging stakeholders at all times.

United Minds pools Weber Shandwick’s global Employee Engagement & Change Management practice with United Minds Sweden, a management consultancy within Prime Weber Shandwick. Thomas Areskoug, former CEO of United Minds Sweden, will lead business strategy work globally for United Minds, and Kate Bullinger, former global head of Employee Engagement & Change Management at Weber Shandwick, will be in charge at United Minds. Ms Bullinger said: “Companies today are dealing with a pace and scale of change like never before. Whether it’s managing through a merger or restructuring, aligning leadership and employees around a new business strategy, or addressing cultural issues following a crisis, we’ll partner with clients to deliver transformational programmes that lead to lasting business results.”

“Weber Shandwick has launched its global management consultancy specialising in helping organisations successfully transform themselves. “

Weber Shandwick CEO, Andy Polansky, said: “Transformation was once viewed as an end product or result. Today, even though leaders accept that change is constant, more than 75 per cent of change management initiatives still fail. Successful transformation, at its core, requires a vision that people can believe in. United Minds has a unique ability to deliver successful transformation because we help define the change necessary to drive business results, align key stakeholders around a common vision and then execute creative communications programmes that change hearts and minds.”

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