A healthcare marketing event revealing the potential of influencer marketing to the pharma industry was hosted by Virgo Health.
Held in London at Virgo and Golins head offices, the events discussed the challenges of creating campaigns in a highly regulated pharma environment in front of a diverse panel including; medical advisor at German pharma group Bayer, John Wahba, Steve Gray, managing director at Compliance hub and social media influencer Hayley Hall .
“A healthcare marketing event revealing the potential of influencer marketing to the pharma industry was hosted by Virgo Health. “
“Patients are at the centre of pharma campaigns but there is an understandable amount of nervousness within pharmaceutical companies due to complexities and compliance. This event was held to bring together a panel of experts from the industry so we could better understand how pharma can successfully work together and deliver messages to patients, the public and healthcare professionals via social media influencers” said Virgo Health’s director Beth Whitworth was chairing the event. “We are delighted with how the event went and can’t wait to see this type of communication grow over time.”
Virgo’s digital creative strategy lead Nicole Burns added “we hope this events inspires more innovative communications and it build relationships with teams and influencers to help execute a message that is compliant within the industry regulations.”