MyCheck appoints CCgroup as UK public relations consultancy

Technology PR

MyCheck, the mobile payment technology provider, has selected London-based technology PR specialist CCgroup to handle its public relations in the UK. CCgroup will work with MyCheck to build its brand, increase awareness and support lead generation.

Using MyCheck consumers can check into venues, pay securely using a wide range of payment options, participate in loyalty schemes and receive offers and information, all from their smart device. Popular with restaurants, MyCheck allows customers to settle and divide the bill between friends, order a takeaway and leave a tip without waiting for service staff. The company works with major restaurant groups such as Busaba Eathai and Prezzo Plc.

“CCgroup secures brief from mobile payment and loyalty technology provider.“

MyCheck selected CCgroup because of its experience and expertise in the FinTech market and its ability to provide a range of marketing and sales support services beyond “traditional PR”. Since appointing CCgroup, MyCheck has announced the results of its work with Busaba Eathai, where the companies have set the benchmark for mobile loyalty in the hospitality sector, and secured a $5m investment from the Santander Innoventures Fund.

"The mobile payments market seems to be the subject of a terminal hype cycle - there's a great deal of talk but very little action. MyCheck has been working with major brands, particularly restaurants, for a number of years now. We want to demonstrate that mobile payments are here today and are making a significant and sustainable business impact," said Gil Hazan, VP for Europe, MyCheck. "We needed an agency that could help us tell a differentiated story that cuts through the noise and deliver both column inches and sales leads. It was critical the agency has a deep understanding of the market and influencer landscape. CCgroup was the perfect fit and the team has quickly demonstrated its ability to build awareness and support sales."

"MyCheck is hugely successful. The company has grown rapidly in just a few years based on the strength of its technology and its vision for the market," said Daniel Lowther, Head of FinTech at CCgroup. 'CCgroup has a rich heritage and passion for mobile payments. We are excited about working with MyCheck to ensure that the company receives the recognition and rewards it deserves."

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