Merk's New Venture with Vence's Fences

Animal Health

By the end of the month, Merck Animal Health plans to purchase Vence, a newly formed virtual fencing business with headquarters in California.

The firm was founded in 2016 by Dean Anderson, a USDA Animal Range Scientist, who came up with the concept of employing auditory longitudinal waves and GPS monitoring to follow the patterns of cattle as they move around farmland.

“By the end of the month, Merck Animal Health plans to purchase Vence“

Many farmers still have to deal with the hassle of repairing stationary fences or shelling out large funds for high-tensile fences. Vence and virtual fencing may be the change to create more effective fencing solutions.

president of Merck, Rick Deluca, claimed that "this new technology will give cow-calf producers the ability to track their cattle and the ability to move them from pasture to pasture."

In a study, more than 20 cattle were fitted with GPS collars for 14 days in 2021 as part of Vence's collaboration with Oklahoma State University to advance its technological exploration.

An aural trigger will be set off as the cows move around, alerting them to the presence of an off-limits area. If they fail to stop moving towards a no-go zone, electricity is released through the collar to teach them to stay in the non-restricted areas.

Williams said that “We’re talking to farmers and ranchers now about what they think it would be worth. What I do know is that it can cost $15,000 to $20,000 per mile to build a permanent fence, and this could eliminate that.”

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