More than 12 million U.S. adults turn to the internet for help quitting each year, according to a new Truth Initiative study.
Researchers from Nicotine & Tobacco found that online searching for quitting smoking has doubles over the past 11 years from 16.5% in 2005 to 35.9% in 2017. The findings underscore the role of internet resources in tobacco control efforts and the impact it can have on your health. Previous research has also shown that internet based programmes have been effective in helping smoker quit, and are more effective that printed materials or one-to-one based counselling sessions.
“According to a new Truth Initiative study more than 12 million U.S. adults — a third of all smokers turn to the internet for help quitting each year. “
Dr. Amanda Graham, research investigator at the Truth Initiative Schroeder Institute® said "Given the ability to reach roughly one-third of all smokers, and demonstrated effectiveness that is comparable to other recommended forms of cessation treatment, internet interventions have the potential for substantial impact on population quit rates,"