Tony Avery appointed as NHS England's first national clinical director for prescribing

Consumer

Tony Avery, a Nottingham-based GP, has been appointed as NHS England's first national clinical director for prescribing due to a recommendation made in the 'National overprescribing review' led by a former chief pharmaceutical officer for England, Keith Ridge.

Avery has also led multiple significant studies into the causes of prescribing safety problems in the NHS as a professor of primary health care at the University of Nottingham.

“Tony Avery appointed as NHS England's first national clinical director for prescribing.“

Furthermore, Avery's team developed the Pharmacist-led Information Technology Intervention for Medication Errors project in 2012, which was unfolded nationally to general practices in England to challenge dangerous prescribing from 2018.

In his new job, Avery will focus on ensuring the prescribing of medicine

Avery's new role will entail ensuring that medicine prescribing meets the needs of England's varied population, improves health outcomes, and safeguards the environment.

Avery stated: “I’m delighted to be taking on the newly-created role at such an important time for the NHS. Through really understanding how we can reduce unnecessary medicines prescribing, there’s a huge prize to be gained in improving the health and daily lives of millions of people and protecting our environment.”

Chief pharmaceutical officer for England, David Webb, stated: “With fifteen per cent of people taking five or more medicines a day, more needs to be done to listen to patients and help clinical teams to tackle overprescribing and I look forward to working with Tony and colleagues to deliver on these recommendations.”

See all the latest jobs in Consumer
Return to news