Bex Couper becomes new director of strategic communications at RCP

Healthcare Communications

According to PRWeek, Bex Couper has been promoted from her position as head of external affairs to director of strategic communications at the Royal College of Psychiatrists. The transition between Couper and the previous director, Kim Catcheside, will begin in December.

She will be managed by the company’s CEO, Paul Rees, and will be in charge of policy and campaigns, as well as publishing, digital and external affairs.

“Couper's job is to make sure RCP has a great reputation and is considered a distinguished establishment that vocalises the opinions of psychiatry and mental health services in the UK“

Couper's job is to make sure RCP has a great reputation and is considered a distinguished establishment that vocalises the opinions of psychiatry and mental health services in the UK. Workplace welfare, sustainability, equality, diversity, and inclusion, as well as recruitment and retention, are all key concerns to cover as director of strategic communications

Couper began her career in broadcast journalism, spending over a 10-year period with the BBC, including 7 years on BBC Newsnight. She became head of external affairs at RCP in 2017.

Couper said that “The main communication priority is parity of esteem or in simple terms the fight for fair funding. Mental illness represents up to 23% of the total burden of ill health in the UK but only 11% of NHS England’s budget. I’d love to address the stigma that still surrounds serious mental health and lack of dignity for the way mental health patients are treated; I don’t know of any other medical treatment where patients are sent miles away from home to get the care they need.”

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