LightWave Dental rebrands as Lightwave


A leading management services partner for leading dentists in the mid-Atlantic region, Light Wave Dental, has rebranded to 'Lightwave.' Lightwave, a Dental Leadership Organisation, will be keen to partner with dental experts, providing world-class technology, training and tools.

The transition from a DSO to a DLO is based on Lightwave's philosophy that dentists are the natural leaders of the dental practice and that doing things the right way is the most effective approach to encourage doctor growth.

“LightWave Dental rebrands as Lightwave.“

Lightwave's strategy preserves each private practice's unique character and legacy while strengthening it with best practices, technology, and leadership training. In five years, this strategy has helped Lightwave grow from eight to sixty practises.

CEO and Founder of Lightwave, Justin Jory, stated: “We are passionate about more than just patient care but about training and developing our dentists to become future leaders. We partner with high-quality, growth-minded dentists to help them grow even faster with less financial risk and better business support. We are building the group model for the future of the dental industry that solve dentistry’s big problems including retirement, management, reimbursements, and partnership by providing the benefits of a group while preserving the essence of private practice.”

Chief Dental Officer of Lightwave, Dr. Clifton Cameron, stated: “Our business model has been shaped by dentists with patient care as our focus, knowing that loyal patients and trusted providers are the bedrock of our practices and our collective business. When small practice administrative burdens pile up, patient care can suffer, just as it does when large organizations push cost-cutting to boost short-term profits. Lightwave’s approach offers a win-win-win model of the highest patient care, business growth, and high returns on investment, fulfilling dentistry careers from launch to legacy.”

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