Poultry Production Set to be Revolutionised by New Technology

Animal Health

MSD Animal Health has introduced the Poultry Sense solution. Poultry Sense Ltd is a company in Exeter that supplies poultry farmers with technology that will support and enable poultry producers to forecast the health of the flock, improve overall performance and increase sustainability. The solution means farmers can quantify and record essential factors regarding the environment and the poultry’s well-being, which can be compared to identify both patterns and anomalies. Some of the quantities measured include the weight of the poultry, air pressure, temperature/ humidity, and carbon dioxide level.

This data is taken by cord-free, battery-powered sensors in the location where the poultry is kept, then submitted into a system that analyses the data using artificial intelligence, making the information easier to understand. Poultry farmers can then take these figures and use the data to make decisions to improve the life of their stock; thus, providing significant steps towards the prevention of disease.

“Having access to this level of data and using this to make informed decisions on-farm will allow producers to improve bird performance as well as help the sector as a whole“

The MD of Poultry Sense, Alan Beynon, expressed: “Having access to this level of data and using this to make informed decisions on-farm will allow producers to improve bird performance as well as help the sector as a whole to become more transparent. This solution collects data twenty-four hours a day. This means that any shift in environmental or performance parameters, which could indicate a problem, can be identified quickly. Having the capability to react swiftly to any changes will minimise the impact this has on bird health and performance, and therefore, the likelihood of it affecting the end product. By using the data and analytics this solution provides, producers will also be able to identify trends and patterns in performance. It’s this intricate level of detail that’s going to evolve the efficiency of poultry production.”

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