Fishawack Health has bought closerlook LLC, a data analytics and digital healthcare agency that develops intelligent omnichannel marketing solutions. The latter’s AI/advanced analytics-enabled omnichannel strategy, creative, and digital media, together with the former’s commercial, medical communications and consulting capabilities will give healthcare marketers unparalleled access to the Backstage® Intelligence platform that informs and precisely tailors healthcare professional and patient experiences.
closerlook’s CEO, David Ormesher, said: "We are energized by the prospect of joining a global team with the breadth and depth of Fishawack Health. I believe that the combination of our AI/advanced analytics-enabled omnichannel strategy, creative, and digital media with Fishawack Health's global consulting, commercial and medical communications capabilities will create a unique commercialization offering for life science brands and healthcare companies looking for growth. We have spent over six months getting to know the Fishawack Health leadership, and we are excited about the alignment of vision, purpose, and culture between our two organizations. Over the past year, closerlook has experienced the fastest growth in its history and we expect Fishawack Health to supercharge that even more. We are looking forward to working together to achieve our mission of better health outcomes for patients and greater business results for the biopharma brands that serve them".
“We are looking forward to working together to achieve our mission of better health outcomes for patients and greater business results for the biopharma brands that serve them“
Fishawack’s co-founder, and CEO, Oliver Dennis, said: "Traditionally, the healthcare sector has fallen behind when it comes to leveraging the power of innovative technologies to enhance commercial and medical communications strategies. The COVID-19 pandemic has highlighted the necessity of digital communication and the opportunities an omnichannel approach brings. Life science brands need a new breed of partner that offers bespoke teams who bring with them digital and analytics prowess, a rigorous understanding of the science, and the ability to develop impactful strategies and creative solutions. Importantly, closerlook's advanced AI and analytics offering can track and optimize performance, delivering increased business results for clients. Through this combination of expertise, we can develop highly intelligent solutions that are integral for developing, launching, and growing brands and portfolios in a complex and crowded marketplace."