Jo Spadaccino, formerly of Cohn & Wolfe, Munro & Forster, Pegasus and ZPB Associates, and Stuart Hehir, formerly of Lexis, Chameleon and Pegasus, have this month launched what they describe as a ‘healthy hybrid’ healthcare agency that will offer marketing, communications and creative consultancy services remotely in the first instance. Their first clients are in the pharmaceutical and scientific research sectors.
Stuart Hehir: “As the world repairs and responds to the needs of today, health has now truly become everyone’s business. Jo and I have always felt a huge weight of responsibility working in health comms and believe that our profession can make a significant difference to health outcomes. There has never been a more opportune moment for fresh thinking and switching things up a bit, and what better way to do that than creating something purpose-built from the ground up.”
“There has never been a more opportune moment for fresh thinking and switching things up a bit“
Jo Spadaccino: “Everyone is using the word ‘hybrid’ in relation to virtual/office-based working at the moment, but for us the benefits of a hybrid concept go way further. Whether it’s bringing fresh perspectives from other verticals to challenge the health sector’s tendency to groupthink, blending strategic communications theory with the reality of integrated programme execution, or placing as much importance on bringing people together as the initial spark of an idea, there can be no one-size approach, but it still takes skill and experience to navigate it all. That’s where we come in.”