The Bedrock Group rebrands as Resonant Group

The Bedrock Group has proclaimed that it will rebrand as Resonant Group, which will reflect a brand-new direction for the organisation as part of its growth plans and ambition to implement other services and disciplines to its roster.

Founder and chief executive officer, Resonant Group, David Youds, stated: “Over the past decade, our business has developed significantly to serve the increasingly complex pharmaceutical and biotech industry. Rebranding as Resonant Group reflects our objective to provide the best, most impactful communication solutions for tomorrow’s world. There’s never been a better time to be an independent agency group. Free of the constraints which bind so many network agencies, we are perfectly placed to evolve and enhance services, with client experience front of mind.”