Digital experience agency – Tribal Health – has appointed Niaz Rizwani as its new Strategy Director.

Rizwani joins from Publicis Health where he was a Senior Strategist. He will support Tribal Health’s clients across multiple activities notably – connecting a client’s commercial goals with interactive customer experiences, shaping data strategies and omnichannel planning, knowledge sharing, and delivering innovative approaches.

“Tribal Health hires Niaz Rizwani as Strategy Director.“

Launched last year, Tribal Health is part of the Tribal Worldwide London family. Its aim is to work with healthcare companies helping them bridge the gap between brand promise and brand experience –particularly vital amid the COVID-19 pandemic. Tribal Health’s clients include GlaxoSmithKline, Gilead and Medela.

Prior to Publicis Health, Rizwani worked in strategy and innovation projects at DigitasLBi and Blue Latitude. With over 10 years’ experience, Rizwani has a deep knowledge of healthcare with a particular interest in how technology, design and science can be applied to meet human health needs. His role at Tribal Health will include helping clients find new ways of reaching customers, improving their interactions and experiences, and using data more effectively.

Rizwani said: “This is a fascinating time to be involved in healthcare and I’m delighted to join Tribal Health as Strategy Director. There is so much change in the world, and the way healthcare companies are digitally interacting with their customers is fundamentally and rapidly evolving. I’m looking forward to working with our clients to help them deliver meaningful change to their customers and business.”

Jason Galla-Barth, a Managing Partner at Tribal Worldwide London, commented: “We are excited to welcome Niaz on board to add his expertise to the Tribal Health offer as we bring our 25 years of expertise creating brilliant experiences for consumer brands further into the healthcare sector.”

Tribal Worldwide London is working with an increasing number of healthcare brands and our sector-specific experience will be underpinned by the digital expertise within Tribal Worldwide London’s extended team. This approach will ensure Tribal Health is equipped to best support healthcare companies as they explore a more data-drive marketing model to reach their customers and patients with relevant and timely communications.

Tribal Health is organised around five core areas of expertise: Business Consultancy, Data Science, Customer Experience, Tech Engineering and Creative. Each Practice is a component of Total Experience which can be deployed independently, or in parallel with, other Practices to support clients.