ZPB, a healthcare specialist, has appointed Jo Spadaccino as a partner to strengthen its pharmaceutical client base. The appointment develops the agency’s strategy of bringing the worlds of pharmaceutical, healthcare and technical communications under the same roof.

Spadaccino has worked in the public sector healthcare communications and healthcare agency for the past twenty years, where she began her communications career at Bedford Hospital.

“ZPB, a healthcare specialist, has appointed Jo Spadaccino as a partner to strengthen its pharmaceutical client base.“

Most recently, Spadaccino worked for Pegasus, where she spent ten years developing the agency’s life sciences and pharmaceutical team from the ground up to a four-point-five million pounds revenue team. Before Spadaccino left, she was managing a team of eighty-five, as head of client partnerships.

Spadaccino stated: “My mission is to extend the agency’s three-sixty degree vantage point in healthcare, going deeper into the pharmaceutical sector to really challenge the status quo in how communications are delivered."

Chief Executive of ZPB Associates, Zoe Bedford, stated: “We are delighted to welcome Jo to our team. Almost every aspect of healthcare is changing at the moment, the way we fund it, the way we consume it, access it and engage with it, and this means that organisations need to rethink their approach and try new ways to engage.”