Ogilvy unveils new Organisational Design and New Brand Identity

Healthcare Communications

Ogilvy has worked with COLLINS, an award-winning branding and design agency, to introduce a new organisational structure and brand identity to bring OgilvyOne, Ogilvy & Mather Advertising and Ogilvy Public Relations together under one common identity, model and P&L. John Seifert, Chief Executive, The Ogilvy Group said: "This has been an 18-month journey for our brand and the largest transformation in the history of our agency. To meet the changing needs of our clients, we're taking a bold step to redefine our company and build a new model for our industry, which we helped to create over 70 years ago. Today, there are more opportunities than ever before to shape every aspect of a brand's needs. The scale and diversity of our global network is the source of our strength. At Ogilvy, we design the components of a brand, create experiences around a brand, and communicate about a brand. Our new organizational design will empower our people to put clients at the centre and create sustained brand value on behalf of our clients for years to come."

“Ogilvy has worked with COLLINS, an award-winning branding and design agency, to introduce a new organisational structure and brand identity “

Tham Khai Meng, Chief Creative Officer, The Ogilvy Group said: "Our creativity is the foundation of Ogilvy's global network and the most powerful competitive advantage that we have. We are building on the creative heritage of David Ogilvy to fuel our future."

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