Onyx Health introduces online ILE comms tool

Healthcare Communications

Onyx Health has announced it is ready to launch its online communication Interactive Learning Environment that the company hopes will revolutionise how healthcare professionals communicate with the pharmaceutical and medical devices industries in an era of social distancing and cancelled conferences. The new Interactive Learning Environment has been developed with Onyx’s project partner Animmersion and employs the most up to date digital technology, virtual and augmented reality techniques. It facilitates amongst other things product demonstrations, medical education, conference presentations, virtual advisory boards and links to sales teams, with the obvious advantages of a global reach and global accessibility.

“Keeping a business as usual agenda has required the creation of new and innovative ways for our clients to engage effectively with their target audiences“

Onyx Health’s Managing Director, Karen Winterhalter, said: “The COVID-19 outbreak has had a seismic effect across the communication industry. This is especially true for many of our clients who have lost that face-to-face connection with their customers. Keeping a business as usual agenda has required the creation of new and innovative ways for our clients to engage effectively with their target audiences. The practical consequences of the lockdown, lack of international travel and the general decline we have seen in the ease of access to customers inspired us to develop ILE new communication solution to overcome these challenges.”

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