NHS Digital’s Comms Team relaunch their 'ShadowMe' Programme for 2020

Healthcare Communications

Midway through last year, the NHS Digital’s communications (comms) team launched their ‘ShadowMe’ programme, developed for comms professionals to share their industry knowledge by exchanging jobs for one day, but only managed to obtain forty-five participants in total. However, since the initial launch there has been an upsurge in demand for the programme to return, and as a result an official relaunch will commence in January and March 2020. The 2020 ShadowMe programme has already received over one-hundred and sixty applicants so far, where they’ll have the option to either take part in a dedicated day of shadowing or joining a group looking at different comms specialisms.

Associate Director of comms at NHS Digital, Marc Silverside, stated: "This is a fantastic opportunity to compare notes with each other, share knowledge and our approaches to common communications challenges. The participants last year came from a really diverse pool from industry to the police force and from charities to energy regulators. We encourage comms professionals from all areas to apply as we all have something to learn from each other."

“NHS DCT relaunch their 'ShadowMe' Programme. “

NHS Digital’s Director of Comms, Matt Bacon, stated: "The initiative was so successful last year that two shadowers volunteered to be seconded to us on an ongoing basis. We have built mutually beneficial relationships across public and private sectors and what we learned has inspired us to greater creativity and better outcomes.”

Head of Transformation Engagement at the Care Quality Commission, Holly Daniels, stated: "It opened up my eyes to different ways of working, and helped me to connect with people working on similar challenges.”

Associate Director at Barley Communications, James McCollum, stated: "This is a fantastic initiative that I would recommend to all comms professionals. It will broaden your horizons, understanding and experience."

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