CDM and Brain Tumour Charity partner on social media campaign

Healthcare Communications

CDM London and The Brain Tumour Charity have completed a disruptive symptom awareness snapchat campaign, aimed at the teenage demographic, to raise awareness of the symptoms of brain tumours among teenagers and young adults. It ran between Sep 9th and Oct 9th 2019 and generated over 5,000 filter shares and half a million video views. It used filters to give teenagers a visual idea of what brain tumour symptoms look like, encouraging them to ‘help a mate’ by sharing the filters, and building awareness of symptoms. Story ads like ‘Fail Army’ videos featuring real teenagers were used to demonstrate symptoms like headaches or delayed puberty.

Sarah Lindsell, CEO of The Brain Tumour Charity, said: “All cancers are tragic, but brain tumours are the biggest cancer killer of the under 40s, so here there is a particularly important job to do in terms of symptom awareness among teenagers and young people. Through our work we know that earlier diagnosis, particularly in children and young adults, can have a significant effect on treatments and quality of life. We hope that this campaign will help young people to better recognise the signs of a brain tumour and encourage them to see a GP if they are experiencing any of the symptoms persistently. As the UK’s foremost brain tumour charity, we are leading the way in fighting this disease on all fronts through our work. Raising awareness of the symptoms of brain tumours and drastically reducing diagnosis times, is key to our strategy of finding a cure.”

“CDM and Brain Tumour Charity partner on social media campaign“

Worldwide Creative Director at CDM London, Olly Caporn, said: “I couldn’t be prouder of this work, it’s irreverent and in questionable taste, and it’s all on mobile, in fact it perfectly reflects everything about being a teenager”.

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