Lucid Group has added healthcare consultancy HealthCare21 to it group consisting of Bluedog, Leading Edge, Lighthouse, Lucid Partners and ViVid. The new acquisition has 23 years’ experience in producing healthcare materials and programmes for its clients, and its team comprises a skill set including content creation, digital design, editorial excellence and scientific strategy.
Managing Director of HealthCare21, Cliff Wyatt, said: “I am delighted that HealthCare21 is joining Lucid Group. With our strongest ever year in 2018, this is a good time for us to capitalise on this momentum, benefit from better infrastructure and additional capabilities like behaviour change and establish ourselves further as partner of choice for our clients. HealthCare21’s focus on great content and innovative digital solutions marries really well with Lucid’s offering”
“Lucid Group acquires HealthCare21“
Co-founder and Chief executive officer of Lucid, Dennis O’Brien, said: “This is a perfect match and builds on Lucid’s leadership position in medical communication. We have developed a reputation for excellent strategic consultancy, impactful medcomms, digital excellence and creative execution. HealthCare21 brings further scientific and editorial expertise to increase our offering to our clients and bring more opportunities for our teams. With a strong cultural alignment, HealthCare21’s talent and capability will be instrumental in enhancing our audience reach and engagement, helping transform lives. This brings us ever closer to our vision of changing patients’ lives through communication”