London based agency PHA have been selected to drive awareness campaigns for both healthcare charity Sue Ryder and pet charity Blue Cross.
The PHA Group’s divisional managing director (consumer and third sector) Shelley Frosdick was ‘delighted to be working alongside both charities and delivering thought provoking campaigns.”
“PHA Group wins Healthcare and Pet Charity briefs“
Sue Ryder is a charity that provides end of life care, bereavement support and neurological rehabilitation, but head of PR Sarah Brody thinks that not enough people understand what the charity does. She said “We’re very excited to be working with PHA Group on a number of campaigns that I’m confident will raise our brand awareness and understanding of what we as a charity are able to offer to those who are suffering.” PHA’s first campaign is all about encouraging the public to talk more openly about death and end-of-life care.
Blue Cross wants the campaigns to place the charity as a leading authority on all pet welfare issues, and help educate and inform the public (both existing and potential pet owners) about the responsibility that comes with owning a pet. Group head of marketing and communications at Blue Cross, Wendy Hill believes that PHA Group’s campaign activity “will be essential in helping us achieve this.”